This project is a typographic lyric video for the LA based music artist known as Earl Sweatshirt featuring Vince Staples. This lyric video brings a heavy amount of cel animation alongside kinetic typography and abstract visuals.
What started out as a bunch of cel animation experiments turned into a 6 month project incorporating 100% accurately timed motion graphics to resemble the audio content. By using a dark and gritty approach within the style frames and animations, the visual tone of the lyric video conveys the tone of the track itself (Wool), resulting in a perfectly assembled piece of work in which audio and visuals interact with each other and enhance a viewers experience of enjoying music visually.
I find that lyric videos are an area of motion design that are difficult for anyone to produce. It takes a ton of perseverance and it can be very hard to maintain a certain level of creativity throughout the entire length of a song. Therefor I hope that this video will inspire others to approach typographic lyric videos and let their enjoyment for music translate into a visual desire for typography, design and animation, as it has done for me.
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- LKMG LYRIC VIDEOS